Fortifying, anti-breakage shampoo for dry, weakened hair. Restore moisture and enhance fibre retention for minimalised hair-fall. Gently clarify, nourish and detangle strands for a strong, healthy result.
Restore moisture and enhance breakage protection with the Genesis Bain Nutri-Fortifiant shampoo for dry, weakened hair. Deliver strands with intense nourishment while enhancing the retention of hair fibre both at the scalp and lengths to boost healthy, anti-breakage results. Formulated with Edelweiss Native Cells and Ginger Root to strengthen hair fibre and boost antioxidant protective properties against external aggressors.
Effective anti-breakage nourishing shampoo for dry hair
Removes dirt and excess oil for deep cleanse
93.3% less breakage, more resistance and less hair-fall due to breakage*
49% increase in softness and 65% more hydrated and nourished**
Plumps hair fibre and bodifies finish when used with Masque Reconstituant***
Explore the full Genesis collection for the ultimate anti-breakage hair care routine.
Note: Genesis is not a hair loss product.
*Instrumental test, reduction of broken hair mass versus classical shampoo after 1 application
**Instrumental test, after 1 application
***vs. non-conditioning shampoo.